For this holiday season, we implemented folk art-inspired design to evoke the cozy warmth of coming home to Grace for Christmas. I designed the key assets, selected type faces, chose the color palette and hand-lettered the titles. From there, the Communications Team collaborated to apply this identity to a broad range of materials, including invitation cards for the Worship Center lobby, promotional and welcome slides, print and web materials for a Christmas Concert with Sandra McCracken, web graphics, social media content and others. All of these elements together created a cohesive, unique-but-familiar brand for the people of Grace to enjoy.